Public relations is the practice of managing relationships with the media and other stakeholders to create and maintain a favorable image for a company or organization. PR can help create positive word-of-mouth buzz, attract new customers, and protect a company’s reputation.
Public Relations professionals work to build positive relationships with journalists, bloggers, and other key influencers. They may also work to quash negative stories or influence public opinion about their clients. In short, public relations is about managing relationships in order to achieve desired outcomes.
PR professionals typically have a degree in communications, journalism, business administration, or a related field. Many jobs in public relations require experience working in the media or marketing field. Public relations firms are always in need of talented individuals who can develop strong relationships with journalists and other influential figures. Public relations professionals may also be required to generate ideas for press releases, organize media events, or write speeches on behalf of their clients.
How is PR different from marketing?
Public relations is the practice of creating, managing, and executing communication plans and strategies to build or maintain relationships with stakeholders. Marketing is the process and activity of creating value for a company through the creation of goods or services. Public relations and marketing are often combined in one practice called integrated communications.
Public relations professionals work on behalf of their clients to create favorable public opinion about their products, services, or organizations. They use a variety of tools and techniques, including crisis communication, media relations, stakeholder management, and public affairs. Public relations can be used to promote a product, organization, or cause. Public relations professionals must be skilled at positioning their client's messages in a way that will have the greatest impact on audiences.