Many businesses are now serious about creating and executing strategies, as social media is such an integral part of the Internet, and companies from virtually every industry are able to drive measurable results via social marketing.
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While giving employees the responsibility of managing this work may initially sound appealing, there are quite a few reasons that hiring a social media agency is often a much better option:
Benefit from Experience
Unless you have one or more employees who were hired specifically because of their business social networking experience, chances are anyone who might handle this work for you is going to be completely new to it.
While they probably have personal accounts, managing the social media presence of an entire business is a completely different task. Employees' inexperience means it's going to take time for them to learn all the ropes. It also means they're more likely to make a significant mistake.
While an agency will get to work right away, that doesn't mean they'll do so in a scattershot manner. Instead, everything will be done by following a plan that's formulated from lots of analysis of proven best practices.