We are living in the age of massive marketing noise: multinationals, small companies, politicians and virtually everybody try to persuade us do to things, to purchase their product or services. We are bombarded with thousands of messages on a daily basis from all possible media: TV, radio, newspapers, banners, billboards…

This process made our attention span so low that if we do not find something interesting we skip it in a couple of seconds. If you are looking for a video production company then you can check out https://www.stellarvideos.net/.

Video Marketing Statistics That Prove You Need It In Your Business ...

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The majority of people uses the internet for searching information and do research before purchasing, so it is vital to present what we want to say to them in a format that – unlike long texts-, works as of today.

Today the best solution to explain what a company does and why it is good for their customers is a short animated video with voice over. However, not getting the right provider might cost you explainer videos that simply do not work. Here are the top five reasons why:

1) Nothing grabs attention at the beginning of the video

If the few first seconds are boring people will definitely stop watching the video and move on doing something else. Thus your message will not even have the possibility to be absorbed.

2) The video is too long

For short messages a minute should be sufficient and even the most detailed explanation shall not exceed 2 minutes 30 seconds.